Positive And Negative Effects Of Advertising On Our Lives
I can discuss the positive and negative effects of advertising
Tony’s research interests broadly include cross-cultural advertising effects and consumer behavior. He studies the interplay of culture and advertising, specifically how culture impacts advertising strategies, and the potential positive and negative effects of advertising on society. Tony holds an M.A. in Communication from Marquette University, an MSocSc in Media Management from Hong Kong Baptist University. He has worked as an editor in China Daily and subsequently a practitioner in advertising agencies in South China and Hong Kong.
The Positive and Negative Effects of Advertising ..
Dr. Carrie La Ferle is a Professor in the Temerlin Advertising Institute at Southern Methodist University in Dallas, TX. She holds a Ph.D. in advertising from The University of Texas at Austin, an M.A. in advertising from Michigan State University and a B.A. in sociology from the University of Western Ontario. For over a decade, she has been teaching classes in International Advertising and Advertising Ethics. Her research examines how culture impacts advertising effectiveness and consumer behavior. She has examined issues of credibility, attitudes toward advertising, ethnic minority media use, language preferences, diffusion of innovations, and many other issues in relation to the intersection of culture and advertising. Other research interests examine the potential positive and negative effects of advertising on society including consumer socialization issues, cause-related marketing initiatives and the technique of re-touching models in advertising images.