Shopping as an Urban Leisure Activity - Springer
Shopping as a leisure activity in the great outdoors | ReVamp Styling
Tauber (1972) discussed 11 motives for shopping apart from the acquisition of goods. Most of these motives can be described as pleasure and leisure-related. Carr's (1990) work was a step forward in identifying a continuum of activities between shopping as a leisure activity and shopping as a functional activity. Cox's (2001) work is in a similar vein. She categorized a spectrum of motivations for shopping or leisure behavior with 'purposeful shopping' at one extreme and attending a 'leisure event' at the other. This continuum does not however take into account the possibility that the most purposeful shopping trip may also have hedonic motivations or outcomes. It does make us notice that most of the shopper behavior does not deal with other leisure activities (sport, attending the theater, etc.) at the same time as pleasurable shopping.
REPORT: SHOPPING AS A LEISURE ACTIVITY - EUscreen
There's lots of talk about the demise of the traditional high street, but that doesn't wash with the massive growth of coffee shops. We need to embrace in-store shopping as a leisure activity. Customers still want the best service and a great experience, whether online or in-store. My major concern is the race to the bottom on price, at the expense of service and quality.
Shopping has become a leisure activity in its own right in the UK and Mintel's research reveals that 84% of the UK's adult population enjoy shopping/browsing for goods in person, while 33%, or 60% of Internet users, enjoy shopping or browsing for goods online. The UK has arguably one of the most sophisticated retail environments in the world, with Sunday trading and extended opening hours geared to the shopper's convenience, while considerable inward investment in the shopping environment has produced landmark schemes where leisure facilities frequently go hand-in-hand with the retail outlets themselves. The benefits of one-stop leisure destinations have become apparent for consumers, developers and operators alike.In the first model with the six dimensions of leisure asindependent variables and Unger and Kernan's (1983) leisurepreference scale as the dependent variable, intrinsic satisfaction,involvement, and arousal had significant positive effects on leisurepreference, with intrinsic satisfaction having the strongest influencefollowed by involvement and arousal. Thus, there was support for H1a andH1c as intrinsic satisfaction and involvement were positively related toone's preference for shopping as a leisure activity. The otherthree leisure dimensions, including perceived freedom, were notsignificant predictors of leisure preference. Hence, H1b was notsupported as perceived freedom did not have a significant effect on thedependent variable. This result may have been influenced by the lowreliability of the perceived freedom scale. The findings regarding theeffects of intrinsic satisfaction and involvement are consistent withUnger and Kernan's (1983) results.